THANKS VERY MUCH.

>> THANK YOU VERY MUCH.

>> LOCATION TRACKING ON CELL PHONES MEANS YOUR EVERYDAY MOVEMENTS ARE NOT YOUR OWN.

TAKE, FOR EXAMPLE, AN INVESTIGATION THAT FOUND THAT A NONPROFIT FOUNDED BY WISCONSIN RIGHT TO LIFE AIMED TARGETED ADS TO PEOPLE WHO VISITED ABORTION PROVIDERS, INCLUDING 14 MILLION SUCH ADS IN WISCONSIN.

DATA PRIVACY LAWS ARE BEING PASSED IN STATES ACROSS THE COUNTRY AND IN EUROPE.

HERE IN WISCONSIN, THE STATE ASSEMBLY UNANIMOUSLY PASSED THE DATA PRIVACY ACT.

IT AWAITS SENATE ACTION.

ITS AUTHOR, REPRESENTATIVE SHANNON ZIMMERMAN OF RIVER FALLS JOINS US NOW.

THANKS VERY MUCH FOR BEING HERE.

>> MY PLEASURE.

THANK YOU FOR THE INVITATION.

>> SO HOW URGENTLY DO YOU WANT THE SENATE TO TAKE THIS UP IS THIS.

I VIEW THIS AS ONE OF THE MOST IMPORTANT BILLS.

I COME FROM THE TECHNOLOGY SECTOR.

I'VE SPENT MY 25-YEAR CAREER IN TECH, AND THE POSITION I'VE TAKEN WITH MY COLLEAGUES IS THAT WE'VE NEVER BEFORE LIVED IN A TIME OF INNOVATION LIKE WE ARE RIGHT NOW.

MOST OF THE WORLD IS JUST AWAKENING TO THIS THING CALLED ARTIFICIAL INTELLIGENCE.

A.I.

IS PRETTY SIMPLE IN THIS REGARD.

OF WHAT'S CALLED LARGE LANGUAGE MODELS.

LARGE LANGUAGE MODELS ARE DATA.

AND SO WHEN INDIVIDUALS' PERSONAL DATA BECOMES A PART OF THAT TRAINING MATERIAL, THAT CAN MAY BE UNNERVING AND/OR NOT WHAT THEY WOULD HAVE WANTED.

SO IN THIS ERA OF INNOVATION, WHICH IS GREAT FOR A LOT OF REASONS, I THINK THE PROTECTION, THE INDIVIDUAL'S RIGHT TO PROTECTION OF THEIR DATA HAS NEVER BEFORE BEEN AS IMPORTANT AS IT IS RIGHT NOW.

>> WHAT DOES THE DATA PRIVACY ACT CALL FOR?

>> THE BILL ESSENTIALLY HAS THREE COMPONENTS, AND A MOMENT AGO, YOU MADE REFERENCE TO THE FACT THAT OTHER STATES HAVE DONE THIS AND, IN FACT OTHER CONTINENTS.

EUROPE, FOR EXAMPLE, IN 2018, KRAILTD GLOBAL DATA PROTECTION REGULATION, AND GDPR IS A VERY ROBUST SET OF REGULATIONS FOCUSED ON PRIVACY, CYBERSECURITY, ET CETERA.

THIS BILL IS A SMALL SUBSET OF THAT.

OCEAN AND GET NOTHING DONE, LET'S BE SPECIFIC WITH MY THOUGHT AND FOCUS ON THREE THINGS: NUMBER ONE, INDIVIDUALS IN THE STATE OF WISCONSIN WOULD HAVE THE RIGHT TO SAY TO ANY DATA COLLECTOR, WHAT DO YOU HAVE ON ME?

NUMBER TWO, TO WHOM HAVE YOU SHARED OR SOLD THAT INFORMATION?

AND THIRD AND FINALLY, YOU HAVE THE RIGHT TO SAY NO.

DELETE IT, PLEASE REMOVE IT, I'M UNCOMFORTABLE WITH THAT.

THOSE ARE THE THREE MAIN PILLARS OF THIS LEGISLATION.

>> DESCRIBE WHAT KIND OF PERSONAL DATA IS BEING CAPTURED AND HOW.

>> WE HAVE IN ITS SIMPLEST FORM, INFORMATION THAT WE WILLINGLY PROVIDE TO COLLECTORS FOR LOYALTY PROGRAMS.

RIGHT?

THIS COULD BE YOUR QUIK TRIP REWARDS CARD, WHICH IS GREAT.

I SPEND, I BUY THESE PRODUCTS AND I GET SOME CARIBOU COFFEE.

PROBABLY NOT SOMETHING THAT PEOPLE GET TOO WORKED UP ABOUT.

BUT YOU ARE MANY TIMES BEING TRACKED, LISTENED TO, INFORMATION IS BEING COLLECTED ON YOU THAT MAYBE YOU'RE NOT AWARE OF AND LITERALLY THIS COULD SPAN ANY FORM OF DIGITAL DATA THAT WOULD EXIST ON YOU.

YOU MENTIONED GEOLOCATION DATA AT THE START OF THIS SEGMENT.

THAT'S ONE EXAMPLE OF DATA THAT CAN BE COLLECTED ON INDIVIDUALS.

AND SO MY THINKING HERE IS THAT MANY CASES, A PERSON WILLINGLY MAKES THAT EXCHANGE.

THEY SAY, "YES, I'M OKAY WITH YOU TRACKING THAT BECAUSE MAYBE I GET A DISCOUNT REWARD AT QU QK TRIP.

"IN OTHER SITUATIONS, ABSOLUTELY NOT, I DON'T WANT THAT SENSITIVE PERSONAL INFORMATION.

CAN YOU IMAGINE, AND I'M NOT USING ALEXA AS A SPECIFIC EXAMPLE OF THIS, BUT THAT TYPE OF DEVICE.

PEOPLE HAVE DEVICES IN THEIR HOMES THAT ARE LISTENING ALL THE TIME AND INFORMATION, CONVERSATION THAT ARE SHARED IN THE PRIVACY OF YOUR LIVING ROOM OR AT YOUR KITCHEN TABLE, I THINK THERE'S AN EXPECTATION OF INDIVIDUALS THAT THAT, IN FACT IS PRIVATE BECAUSE WE WOULDN'T WANT SOMEBODY TO JUST WALK INTO OUR HOME, SIT THERE AND LISTEN AND THEN USE THAT INFORMATION, SO IT REALLY IS A BROAD, BROAD ARRAY OF DATA.

>> DO YOU EXPECT THE SENATE TO TAKE THIS UP AND PASS IT?

>> I AM IMPLORING THE SENATE TO PLEASE TAKE THIS UP AND PASS IT AT THIS TIME.

THERE ARE A COUPLE OF GROUPS THAT ARE WORKING REALLY, REALLY HARD TO MAKE SURE THIS BILL DOESN'T GET TO THE SENATE FLOOR.

I AM SUPER HOPEFUL THAT THE SENATE DOES WHAT'S RIGHT HERE FOR WISCONSIN RESIDENTS AND PUSHES THIS THING ACROSS THE FINISH LINE TO THE GOVERNOR'S OFFICE.

>> AND THOSE GROUPS ARE BUSINESS GROUPS INCLUDING WISCONSIN MANUFACTURERS AND COMMERCE.

WHAT ARE THEIR OBJECTIONS?

>> SO WMC, AND I HAVE A HIGH DEGREE OF RESPECT, I'VE WORKED A LOT WITH WMC IN THE PAST, AND THEY DO A GREAT JOB FOR SMALL BUSINESSES, LARGE BUSINESSES ACROSS THE ENTIRE STATE OF WISCONSIN, BUT INITIALLY THEY HAD ONE PRIMARY ARGUMENT, WHICH WAS HEY, SHANNON, THIS REALLY SHOULD BE TAKEN UP AT THE FEDERAL LEVEL.

WHAT THE UNITED STATES DOESN'T NEED IS A TAPESTRY OF DIFFERENT LEGISLATION SIMILAR BUT NOT EXACTLY THE SAME.

IT SHOULD BE TAKEN UP AT THE FEDERAL LEVEL.

I AGREE.

A 100% AGREE WITH WMC ON THIS.

THE CHALLENGE THAT WE HAVE IS THAT THE FEDERAL GOVERNMENT SEEMS NEARLY INCAPABLE OF DOING ANYTHING THESE DAYS, GETTING ANYTHING DONE.

THE SECOND ARGUMENT THAT THEY MAKE IS THAT IT'S GOING TO BE BURDENSOME AND COSTLY.

YOU'RE TELLING ME THAT THE OVER 10 STATES IN THE UNITED STATES THAT HAVE PASSED THIS, THE ENTIRE EUROPEAN UNION HAS IMPLEMENTED THIS SINCE 2018, ARE PEOPLE CONDUCTING BUSINESS IN THOSE AREAS?

ABSOLUTELY, THEY ARE.

SO I THINK THAT THE PROTECTION AND THE BENEFIT FROM THE PROTECTION FAR OUTWEIGHS THOSE EXAGGERATED ARGUMENTS.

>> ALL RIGHT.

REPRESENTATIVE SHANNON REPRESENTATIVE SHANNON